"His job was to take pictures. My job was to get rid of the bad guys."

You probably heard a lot of companies urging you to buy their tortilla chips or a new car to get ready for the Big Game. They can't say which big game they're referring to, but they hope you'll figure it out.

After seeing all the arguments about the halftime show and also arguments about the alternative halftime show, instead of "Big Game," perhaps we could settle on calling it the Bickering About Politics Bowl (patent pending).

But this week, an exhibit is opening at the UT Arlington Central Library that might highlight how we've, historically, had bigger fish to fry.

Bob Schieffer donated pictures and notebooks he collected while he was covering the Vietnam War. UT Arlington's archivist says she got a call from Schieffer asking if they had any negatives of pictures he took for the Fort Worth Star-Telegram.

She said she got requests for those pictures several times and knew she didn't have them, but when they started talking, she learned he had kept some negatives, and he suggested an exhibit.

Schieffer talked about how he was sent to Vietnam to keep families here "up to date on their kids and how things were going. That's what local newspapers used to be about."

He said he would make the rounds among the troops, finding people whose families had sent messages from home in Fort Worth.

Afterward, we talked about an issue you and I have discussed here at #ScaiaBlog: some people get into journalism because they want to be famous.

I asked if he sees that getting worse as more people try to go viral, but he said there has always been a subset of people trying to be a star instead of telling stories. He said he learned in Vietnam how a reporter should do his job: It's not about you, it's about them.

I talked to one of the veterans Schieffer painted. He says he spent four years in Vietnam... and also a couple years in the hospital. "I got well, and I got to turn around and go back to Vietnam." He says he still considers himself a lucky guy.

He says everyone had a role in Vietnam. Schieffer's "was to take pictures. My job was to get rid of the bad guys." After being injured in the Marines. he decided to relax... and go to flight school, spending 30 years in the Army.

We might think of stories like this instead of fighting about which halftime show is more American. Schieffer ended his speech saying we'll be okay if we actually vote and teach the next generation about history and the importance of a free press.

I, meanwhile, will stick to that desire to tell real stories without sensationalizing and hocking clickbait... while also telling people to click on my blog (and podcast!) because it's more substantial than other clickbait.